David Spivey

All outdoor print radio tv

Stratford University

Stratford University

Stratford University needed to build quick name recognition in Baltimore, and to overcome the shaky reputation of the financially strapped college it had bought out. Along with a short radio campaign, these outdoor boards gave Stratford a fresh, clean start …

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MASN Orioles Fan Fest Poster Headlines

MASN Orioles Fan Fest Poster Headlines

MASN, the official network of the Orioles, wanted to build its audience for email and mobile phone alerts. We focused on “defining moments” – critical plays that would decide a game – then emphasized the immediacy of MASN’s alerts. Originally …

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Alex Cooper

Alex Cooper

Alex Cooper wanted to sell rugs. A lot of expensive, high-end Oriental rugs. They needed to shout their message to the world, yet distinguish themselves from their low-end competitors. This spot achieved their goals, and did so with …

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Indiana 811 “Couldn’t Wait”

Indiana 811 “Couldn’t Wait”

It’s the law in Indiana: contractors must call 811 to have underground utilities marked before digging. Unfortunately, while many contractors called, they would still take illegal shortcuts, damaging utility lines and endangering themselves and the public. This PSA confronted …

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Indiana 811 “Holey Moley”

The budget was small, but the consequences were huge: utilities owned by local governments would have to join Indiana 811, or face serious financial damage. We stretched the client’s PR dollars with a targeted direct mail campaign and this web …

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UMUC Cyber Security


For their first foray into national TV, University of Maryland University College wanted to stress the number of jobs available immediately, while establishing themselves as a leader in the field. This spot broke through the clutter.…

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UMUC Cyber Bank Account

UMUC Cyber Bank Account

University of Maryland University College (UMUC) had two goals: to boost enrollment in its cybersecurity program, and to establish itself as a leader in that field. This spot created urgency by dramatizing the all-too-possible effects of a cyberattack, then …

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Ubiquitel “Looming Holidays”

Ubiquitel “Looming Holidays”

Sprint franchisee Ubiquitel needed to boost phone sales during the holidays – when every one of its competitors would be trying to do likewise. This spot set Ubiquitel apart, countering a customer’s enormous dilemma with an even larger solution.…

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UMUC “Military”

UMUC “Military”

Long a respected provider of education to the U.S. military, University of Maryland University College (UMUC) was being outspent by its competitors. Worse, a series of fraud scandals involving dishonest competitors had shaken service members’ confidence in military education. This …

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Smyth

At a time when it seemed everyone was offering to buy gold and silver, Smyth wanted to re-establish themselves as the reputable, go-to expert – all the while differentiating themselves from their new competitors, and doing so without a huge …

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