I’m a veteran writer with experience in both traditional and direct response advertising, in every medium: digital, print, radio, TV, web, direct mail and collateral.
Email: spiveywrites@gmail.com
Phone: (410) 241-8516
For me, copywriting is about:
Invoking: zeroing in on a customer’s emotional or rational need.0%
Evoking: spurring the desired response: “I need this.”0%
Provoking: encouraging action; driving toward the sale.0%
The customer: always focusing on what potential customers want and/or need.0%
