I’m a veteran writer with experience in both traditional and direct response advertising, in every medium: digital, print, radio, TV, web, direct mail and collateral.
Email: spiveywrites@gmail.com
Phone: (410) 241-8516
For me, copywriting is about:
<strong>Invoking:</strong> zeroing in on a customer’s emotional or rational need.0%
<strong>Evoking:</strong> spurring the desired response: “I need this.”0%
<strong>Provoking:</strong> encouraging action; driving toward the sale.0%
<strong>The customer:</strong> always focusing on what potential customers want and/or need.0%